Case Studies

Potomac Electric Power Company

Robinson Associates is joint ventured as the lead public relations firm for Pepco’s Capital Grid reliability campaign, a multi-year initiative to improve the District of Columbia’s electric system. Tasked with securing public support for this key infrastructure project, we successfully developed the company’s community relations and communications strategies and engagement strategies. In another assignment with this client, we designed and facilitated Pepco’s external affairs strategic plan to prepare internal and external stakeholders for deregulation. We liaised with corporate officers to map strategies for key business accounts, local government, and internal employees to support Pepco’s customer education and outreach campaigns and provided media training to 42 executives.

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